John Tribe
Abstract
Introduction to tourism corporate strategy - overview objectives, missions and expectations for tourism organizations analysing the external environment for tourism Organizations tourism organizations resources and SWOT analysis tourism corporate strategies implementation of tourism corporate strategy.
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Introduction to tourism corporate strategy - overview objectives, missions and expectations for tourism organizations analysing the external environment for tourism Organizations tourism organizations resources and SWOT analysis tourism corporate strategies implementation of tourism corporate strategy.
Key concepts: Tourism, SWOT analysis, Business, Tourism geography, Marketing, Strategic management, Stakeholder, Ecotourism