Randy Strang
Abstract
Omni-channel retailing is upending the way consumers shop and interact with their favorite brands. In response, retailers must redesign their supply chains to meet growing customer expectations in a new retail world without boundaries.
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Omni-channel retailing is upending the way consumers shop and interact with their favorite brands. In response, retailers must redesign their supply chains to meet growing customer expectations in a new retail world without boundaries.
Key concepts: Business, Supply chain, Retail industry, Marketing, Retail trade, Commerce, Industrial organization, Channel (broadcasting)