2011Transport world AfricaRequires access

The role of supply chain management : FMCG industry

Madhu Bala, Shakti Prakash, Dinesh Kumar

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Abstract

Business logistics in the fast-moving consumer goods industry. Five basic SCM planning approaches are studied, with the desired benefits of an increase in customer service levels, a reduction in inventory levels, better use of available resources, reliable order quotations and the reduction of planning efforts.

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What this paper is about

Business logistics in the fast-moving consumer goods industry. Five basic SCM planning approaches are studied, with the desired benefits of an increase in customer service levels, a reduction in inventory levels, better use of available resources, reliable order quotations and the reduction of planning efforts.

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Available abstract

Business logistics in the fast-moving consumer goods industry. Five basic SCM planning approaches are studied, with the desired benefits of an increase in customer service levels, a reduction in inventory levels, better use of available resources, reliable order quotations and the reduction of planning efforts.

Key concepts: Fast-moving consumer goods, Business, Order (exchange), Supply chain, Reduction (mathematics), Supply chain management, Service (business), Customer service

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