Urban Social Geography: An Introduction

From the Publisher: Internet Marketing is a guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing. The book is intended to support readers who are, or will be involved with using the internet in different capacities from integrating its use with existing marketing and communications strategies through to those involved with the creation and maintenance of web sites. It assumes no knowledge of the application of the internet to marketing and basic concepts and terms are explained before exploring more advanced topics.