1985•Singapore Management University Institutional Knowledge (InK) (Singapore Management University)Open access

Strategic marketing and management

Howard Thomas, David M. Gardner

Abstract

This contributed volume provides a forum for research in strategic marketing and for examining the links between strategic marketing and strategic management. Topics include concepts of planning in strategic management; planning techniques and their role as strategic inquiry systems; competitive strategy and strategic competition; analytical modelling in strategy; generic strategy marketing prescriptions; and future conclusions and research directions.

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Available abstract

Key concepts: Profit impact of marketing strategy, Strategic planning, Strategic marketing, Strategic financial management, Business, Competition (biology), Strategic management, Marketing management