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Design and marketing of new products

Glen L. Urban, John R. Hauser

Open publisher page 1,143 citations

Abstract

1. Introduction to New Product Development. 2. New Product Strategies. 3. Proactive New Product Development Process. 4. Market Definition and Entry Strategy. 5. Idea Generation. 6. An Overview of the Design Process. 7. Customer Measurement - A Review. 8. Perceptual Mapping: Identification of Strategic Benefits. 9. Customer Needs and Perceptual Mapping: Methods and Procedures. 10. Strategic Product Positioning and Customer Preferences. 11. Benefit Segmentation and Product Positioning. 12. Estimating Sales Potential: What-If Analyses. 13. Designing for Quality. 14. Integrated Design: Case Examples. 15. Advertising and Product Testing. 16. Pretest Market Forecasting. 17. Test Marketing. 18. Launching the Product. 19. Managing through Life Cycle. 20. Organizing for Innovation. 21. Customizing the New-Product Development Process. 22. New-Product Development Revisited.

About this research paper

What this paper is about

1. Introduction to New Product Development. 2. New Product Strategies. 3. Proactive New Product Development Process. 4. Market Definition and Entry Strategy. 5. Idea Generation. 6. An Overview of the Design Process. 7. Customer Measurement - A Review. 8. Perceptual Mapping: Identification of Strategic Benefits. 9. Customer Needs and Perceptual Mapping: Methods and Procedures. 10. Strategic Product Positioning and Customer Preferences. 11. Benefit Segmentation and Product Positioning. 12. Estimating Sales Potential: What-If Analyses. 13. Designing for Quality. 14. Integrated Design: Case Examples. 15. Advertising and Product Testing. 16. Pretest Market Forecasting. 17. Test Marketing. 18. Launching the Product. 19. Managing through Life Cycle. 20. Organizing for Innovation. 21. Customizing the New-Product Development Process. 22. New-Product Development Revisited.

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Available abstract

1. Introduction to New Product Development. 2. New Product Strategies. 3. Proactive New Product Development Process. 4. Market Definition and Entry Strategy. 5. Idea Generation. 6. An Overview of the Design Process. 7. Customer Measurement - A Review. 8. Perceptual Mapping: Identification of Strategic Benefits. 9. Customer Needs and Perceptual Mapping: Methods and Procedures. 10. Strategic Product Positioning and Customer Preferences. 11. Benefit Segmentation and Product Positioning. 12. Estimating Sales Potential: What-If Analyses. 13. Designing for Quality. 14. Integrated Design: Case Examples. 15. Advertising and Product Testing. 16. Pretest Market Forecasting. 17. Test Marketing. 18. Launching the Product. 19. Managing through Life Cycle. 20. Organizing for Innovation. 21. Customizing the New-Product Development Process. 22. New-Product Development Revisited.

Key concepts: New product development, Product management, Process management, Product lifecycle, Product (mathematics), Marketing, Market segmentation, Product design

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