Competitor networks: international competitiveness through collaboration
Sandra Marcela Herrera Bernal, Caroline Burr, Rhona Johnsen
Abstract
Sandra Marcela Herrera Bernal, Caroline Burr, Rhona Johnsen
Abstract
The case of the global freight forwarding industry is one example where networks of small‐ to medium‐sized enterprises (SMEs) are playing an increasingly important role. Internationalisation opportunities and competitive advantages may be obtained by SMEs in pooling their resources and exchanging information and expertise. This empirical case study examines horizontal collaboration between SMEs that consider their other network members, first and foremost, as competitors.
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The case of the global freight forwarding industry is one example where networks of small‐ to medium‐sized enterprises (SMEs) are playing an increasingly important role. Internationalisation opportunities and competitive advantages may be obtained by SMEs in pooling their resources and exchanging information and expertise. This empirical case study examines horizontal collaboration between SMEs that consider their other network members, first and foremost, as competitors.
Key concepts: Pooling, Competitor analysis, Internationalization, Business, Industrial organization, Marketing, Commerce, International trade