Customer perception purchase via online at mudah.my

The purpose for this study is to determine the relationship between customer perception purchase by online shopping (cost, satisfaction and service quality). In this study the factors of cost, satisfaction and service quality will be use to determine how cost can influence customer buying decision and perception; to determine how service quality level influence the customer perception; and to understand how customer satisfied purchasing through online. This study includes a sample of 100 respondents who were chosen randomly at Universiti Malaysia Kelantan (UMK), Pengkalan Chepa, Kota Bharu. Set of questionnaire which is divided into two parts; Section A is about the respondent personal details and demographic background and Section B consist respondent perception to the research aspects.