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2008•SSRN Electronic JournalOpen access

Conceptualizing Cannibalization: The Case of Tourist Companies

Stanislav Hristov Ivanov

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Abstract

Cannibalization is an economic phenomenon which has attracted the attention of researchers in recent years. In current paper we present a conceptual framework for analyzing cannibalization - its types and sources. Seven types of cannibalization are identified - product, customer base, distribution channel, corporate, intra-firm, resource and image cannibalization. We also discuss different techniques which can help companies avoid and fight cannibalization.

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What this paper is about

Cannibalization is an economic phenomenon which has attracted the attention of researchers in recent years. In current paper we present a conceptual framework for analyzing cannibalization - its types and sources. Seven types of cannibalization are identified - product, customer base, distribution channel, corporate, intra-firm, resource and image cannibalization. We also discuss different techniques which can help companies avoid and fight cannibalization.

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Available abstract

Cannibalization is an economic phenomenon which has attracted the attention of researchers in recent years. In current paper we present a conceptual framework for analyzing cannibalization - its types and sources. Seven types of cannibalization are identified - product, customer base, distribution channel, corporate, intra-firm, resource and image cannibalization. We also discuss different techniques which can help companies avoid and fight cannibalization.

Key concepts: Cannibalization, Business, Product (mathematics), Tourism, Industrial organization, Marketing, Conceptual framework, Economics

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