Publicity Rights and Image: Exploitation and Legal Control

1 The Power of Image: Introducing Publicity Rights Part I Understanding Publicity: Theory and Practice 2 The Theory of Image and Publicity Rights 3 The Exploitation of Image and Publicity 4 Privacy as a Basis for Protecting Publicity Rights Part II Justifying Publicity Rights 5 Justifying Publicity Rights: Setting the Scene 6 Order, Autonomy and Efficiency: Justifying a Right of Publicity 7 The Competing Interests 8 The Nature of Publicity Rights Part III Shaping Publicity Rights 9 The Scope of Publicity Rights: Formation, Duration and Transfer 10 The Permitted Uses of Persona 11 Remedies for Breach of Publicity Rights 12 Conclusion