Research on Personalized Recommender System for Tourism Information Service

Since the development in the 1990s, Recommender system has been widely applied in various fields. The conflict between the expansion of tourism information and difficulty of tourists obtaining tourism information allows Tourism Information Recommender System to have a practical significance. Based on the existing online tourism information service and the mature recommendation algorithms, Personal Recommender System can be used to solve present problems of the key recommendation algorithms. In the first place, this research presents an overview of researches on this issue both at home and abroad, and analyzes the applications of main stream recommendation algorithms. Secondly, a comparative study of domestic and international tourism information service websites is conducted. Drawbacks in their applications are defined and advantages are adopted in the settings of Recommender System. Finally, this research provides the framework of Recommender System, which combines the design and test of algorithms and the existing tourism information recommendation websites. This system allows customers to broaden experience of tourism information service and make tourism decisions more accurately and rapidly. Keywords: Tourism information service, Personalized recommendation, Intelligence recommendation module, Apriori algorithm