Introduction to Mass Communication : Media Literacy and Culture
Stanley J. Baran
Abstract
Stanley J. Baran
Abstract
This text teaches students about the mass communication industries and gives them a deeper understanding of the role the media play in both shaping and reflecting culture
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This text teaches students about the mass communication industries and gives them a deeper understanding of the role the media play in both shaping and reflecting culture
Key concepts: Media literacy, Literacy, Mass media, Mass culture, Sociology, Media studies, Pedagogy, Business