Strategy in action

Part 1 Introducing strategy and strategic management: overview case study (i) introducing strategy and strategic management challenges definition levels of strategy the business environment the competitive environment managing change and the environment a summary chart case study (ii) summary of the strategic lessons. Part 2 Strategic management: overview case study (i) the concept of strategy environment-values-resources thinking ahead mission statements strategy statements strategic success adding value - core competencies and capabilities architecture and synergy competitive advantage achieving competitive advantage strategic regeneration a view of strategy case study (ii) summary of the strategic lessons references and further reading. Part 3 Strategic success: overview case study monitoring and evaluating performance learning measuring success - efficiency and effectiveness E-V-R congruence specific measures the balanced scorecard different perceptions of quality customer care and total quality management competitive success competitive benchmarking business failure summary of strategic lessons references and further reading. Part 4 Strategy creation: overview case study introducing strategy creation strategies, objectives and constraint strategic alternatives the planning gap strategic means strategy evaluation strategy formulation planned strategies visionary leadership adaptive strategic change structures and policies summary of the strategic lessons references and further reading. Part 5 Strategic leadership: overview case study (i) strategic leadership visionary leadership and stragegy creation examples of visionary leadership major problems the price of failure visionary leadership in context case study (ii) summary of the strategic lessons references and further reading. Part 6 Planning strategies: overview case study (i) strategic planning case study (ii) corporate planning planning in different types of organization planning systems a framework for planning directional policy matrices two realities of planning case study (iii) summary of the strategic lessons references and further reading. Part 7 Adaptive strategic change. Part 8 Power, politics and culture. Part 9 Strategic control. Part 10 Strategic change.