Electronic Commerce: Strategies and Models for Business-to-Business Trading
Paul Timmers
Abstract
Paul Timmers
Abstract
Key Features of Internet Electronic Commerce. Business Models for Electronic Commerce. Business-to-Business Electronic Commerce Cases. Markets and Competition. Marketing Strategies and Programmes. Roadmap for Business-to-Business Electronic Commerce. Bibliography. Endnotes. Subject Index.
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Key Features of Internet Electronic Commerce. Business Models for Electronic Commerce. Business-to-Business Electronic Commerce Cases. Markets and Competition. Marketing Strategies and Programmes. Roadmap for Business-to-Business Electronic Commerce. Bibliography. Endnotes. Subject Index.
Key concepts: Electronic business, New business development, Business-to-business, The Internet, Business model, Business, Index (typography), Key (lock)