2000•BiblioBoard Library Catalog (Open Research Library)Open access

Electronic Commerce: The Strategic Perspective

Richard T. Watson, George M. Zinkhan, Pierre Berthon, Leyland Pitt

Abstract

This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.

About this research paper

What this paper is about

Why it matters

OpenAlex reports 165 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Perspective (graphical), The Internet, Order (exchange), Business, Key (lock), Focus (optics), Electronic markets, E-commerce