Selecting Your Presentation Strategies

A presentation strategy is the design, approach, or method you use to transfer information to those attending your presentation. For example, a poor strategy for delivering a research report is to stand up and read the entire report. Participants attending this presentation are likely to become bored and consequently may have difficulty focusing on the information. An improved approach is to use supporting media (computer presentation, flip charts, videos, etc.) to illustrate essential points of the report. This illustrated presentation might then be followed by a discussion about implications of the report. Using several strategies or methods appropriately will help the participants concentrate throughout your presentation. In this chapter you will learn seven of the most common strategies you can use to deliver your presentations: