Writing and implementing a marketing plan a guide for small business owners

This book is particularly useful for small business owners and service providers. It is a resource for anyone who knows the value of a written marketing plan and the necessarily of revising it on a regular basis. You will learn the elements of a business plan, how to write a good marketing plan and the methods to implement the plan. Coverage includes- To explain the pre-planning process for a marketing plan To show how to write a marketing plan To provide techniques that make a marketing plan work