STAKEHOLDERS' INFLUENCE ON THE ENVIRONMENTAL STRATEGY OF THE FIRM : A Study of the Swedish Energy Intensive Industry

The authors of this paper will identify the main stakeholders in the energy intensive industry in Sweden. Moreover, this paper will examine in what way these stakeholders affect the environmental strategy of the firm. A case study was performed at Pilkington, a float glass manufacturer in Halmstad. The findings show that government, top management, shareholders and employees represent the main stakeholders influencing the firm’s environmental strategy. The authors of this paper did not find any data supporting NGO’s (Non-Governmental Organizations) as a stakeholder influencing the firm. However, the findings indicate that the firm’s perceptions of stakeholders affect the environmental strategy of the firm. Moreover, this thesis empirically investigates how stakeholders can influence to a more or less proactive or reactive environmental strategy.