Operational Commanders: It's Time to Take Command...of the Media

There have been many research efforts that have looked at the significant role played by the media in times of war and peace. The relationship between the military and media has been analyzed thoroughly, nevertheless neither side has found a consistent way to deal with the other. Operational commanders have a lot of influence on how this relationship will unfold. In order to be successful in dealing with the media in future operations, operational commanders must better understand all aspects of their role regarding the media. This includes understanding the nature of the media, reacting to their mistakes, using them to win the war and fostering a command climate conducive to media involvement. Although human nature undoubtedly plays a part in this relationship, operational commanders will find that treating the media similar to how they treat their own troops will go a long way in helping them accomplish their mission. Simply put, operational commanders can and should command the media.