Shaping the Future: Strategic Planning for Small Colleges and Universities.
Jamie Comstock, Rand Ziegler
Abstract
Jamie Comstock, Rand Ziegler
Abstract
This paper addresses the importance ofstrategic planning as aprecursorto assessingorganizational performance and outlines achange model that has been used successfully at a small college with limited resources. Grounded in extant executive planning processes, this new model demystifies the strategic planning process and establishes procedures that address the practical and logistical issues associated with facilitating a planning process and ensuring that the plan becomes a document that espouses realistic goals, inspires
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This paper addresses the importance ofstrategic planning as aprecursorto assessingorganizational performance and outlines achange model that has been used successfully at a small college with limited resources. Grounded in extant executive planning processes, this new model demystifies the strategic planning process and establishes procedures that address the practical and logistical issues associated with facilitating a planning process and ensuring that the plan becomes a document that espouses realistic goals, inspires
Key concepts: Strategic planning, Public relations, Business, Higher education, Political science, Marketing, Law