Exploring The Opportunities and Limitations Of Mobile Commerce (M-Commerce) Performance : A Preliminary Study

Generally, the purpose of this study was to explore the opportunities and limitation in mobile commerce toward the performance in m-commerce among the user of m commerce and to examine the relationship between opportunities and limitation toward performance in m-commerce. So, the main purposes of this study are; (a) to investigate the relationship between opportunities and performance in m-commerce; (b) to investigate the relationship between limitations and performance in m-commerce, and (c) to investigate the relationship between opportunities and limitation with the performance of m-commerce. Moreover, this study determines whether the dimensions of opportunities and limitation in m-commerce moderate the relationship with performance in m-commerce. Data were collected from 40 UUM MBA students by using simple random sampling. The study showed that limitation in m-commerce dimensions only related with performance in m-commerce. The study also found out that the dimensions limitation in m-commerce influenced performance in m-commerce. Thus only dimension of limitation in m-commerce and the dimension performance in m-commerce are related significantly.