2010•Palgrave Macmillan UK eBooksRequires access

Public Service Media and Children: Serving the Digital Citizens of the Future

Alessandro D’Arma, Jeanette Steemers

Abstract

This chapter examines the policy framework shaping the provision of children's content by three Public Service Broadcasting (PSB) organisations — the BBC in Britain, PBS in the US and RAI in Italy. It shows how political decisions regarding the remit and funding of PSBs have traceable consequences for the ability of these organisations to make a real public service contribution in this area, by providing a service that is at the same time distinctive and popular, two essential goals for any Public Service Media (PSM) organisation.

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Key concepts: Public broadcasting, Public service, Politics, Service (business), Public relations, Broadcasting (networking), Political science, Media policy