Integrating Cultural and Nostalgia Tourism to Initiate A Quality Tourism Experiences at Chiangkan, Leuy Province, Thailand

This study aimed to examine tourists’ demands and Chiangkan tourism resources (supply), and recommended an integrative process to Chiangkan to initiate a Quality Tourism Experiences destination. Tourists’ questionnaire was used to collect information from domestic tourists visiting destinations in Thailand (n =700, Chiangkan = 200 and other famous destinations =500). Interviews were employed to tourism services providers (accommodation, transport, and food and beverage) and elites persons (n = 15) in Chiangkan District to gain their opinions towards Chiangkan tourism and its resources. It was found that besides its conservative old houses and local way of life, there are many Buddhist temples in Chiangkan. Additionally, there are many cultural conservatives groups that responsible for 12 Buddhist rituals (for 12 month) each year. Majority of respondents strongly agreed that Chiangkan is a potential destination in terms of social components, attraction, activities, and accessibility. With these quality tourism components that match tourists’ demand; Chiangkan is appropriate to develop as a Quality Tourism Experiences destination.